Vegetable puree Key Market Players, Statistics, Gross Margin, and Forecast 2032
Vegetable puree Market Highlights
Vegetable Puree Market is Anticipated to Reach USD 16.549
Billion by 2032, with a 4.93% CAGR between 2024 and 2032. MRFR identifies
the chief reason behind the strong growth to be the accelerated product demand
owing to the nutritional benefits associated with it.
Top Players
The top vegetable
puree key market players are Encore Fruit Marketing, Inc. (U.S.), Baby
Gourmet Foods Inc. (Canada), Kerr concentrates (U.S.), SVZ Industrial Fruit
& Vegetable Ingredients (The Netherlands), Dohler GmbH (Germany), Kagome
Co. Ltd (Japan), Tree top Inc. (U.S.), ITC (India), to name a few.
Market Drivers and Top Restraints
Vegetable puree refers to a rich source of vitamins as well
as nutrients, which elevates its demand and drives the vegetable puree market
growth. Consuming vegetable puree is highly convenient as it is ideal for those
that suffer from certain nerve disorders. It is used by a variety of industries
including beverages, dairy & frozen desserts, baby nutrition, and others on
account of its nutritional value. As every type of vegetable puree offers
different nutritional content, the market can get a substantial boost in the
coming years, as product variety appeals to consumers.
Vegetable is also considered to be an economical replacement
for fresh vegetables, a factor that works in the market’s favor. Furthermore,
as it is a natural source of flavor to food, it notes accelerated demand the
world over. Moreover, vegetable puree has also gained prominence in infant
formulas, in addition to the rise in awareness among the health-conscious population.
This benefits the market to a great extent.
Having said that, non-palatability of the product works
against the market. But the growing inclination towards organic food products
could provide the market with several growth opportunities in the future.
Market Segmentation
The worldwide vegetable puree market size has been segmented
according to type, type of vegetable, and application.
Type-based segments in the market are organic and
conventional. The organic segment notes higher acceptance than its counterpart
due to rising awareness about its health benefits.
With respect to the type of vegetable, the report covers
carrots, beets, pumpkins, peas, spinach, and others. Out of these, the carrot
segment covers the maximum share of the market based on its rising application
in baby food as well as healthy beverages. Apart from this, spinach and pumpkin
segments can also expect substantial growth during the review period.
Depending on the application, the vegetable puree market is
broken down into baby nutrition, beverages, dairy and frozen desserts, and
others. Among these, the baby nutrition segment leads the market, with
beverages being the second-leading segment. The increasing application of
vegetable puree in soups, smoothies, and other functional beverages contributes
to the growth of the beverages segment.
Regional Analysis
The global vegetable
puree market overview is spread across the primary regions of Europe, Asia
Pacific, and North America, plus the rest of the world (RoW).
Asia-Pacific has been identified as the most lucrative
vegetable puree market, with Europe following suit. Countries in Asia-Pacific
like India, Japan, China, and Australia are the highest contributors to the
vegetable puree market. Evolving consumption patterns, as well as a high
inclination towards organic vegetables, favour the regional market.
Europe, as the second-leading vegetable puree market, benefits
from the elevated demand for healthy food options, the expanding baby food
industry, and the off-seasonal demand for vegetables. The region also notes
strong demand for soups instilled with the nutritional value of vegetable
puree, which adds to the strength of the market.
North America could rise at a lucrative pace over the review
period, backed by the growing health-conscious population. The United States
(U.S.) is the biggest contributor to the North American market. The factors
favouring the vegetable puree market include a rising product range coupled
with a surging focus on marketing by industry participants. The vegetable puree
market gets a boost from the increase in the number of working women who opt
for ready-made puree instead of preparing it at home.
Recent Developments
A USD 750,000 project BioInnovate Africa, has been launched
in Kigali. This project aims to turn potato into a cash crop. It will help
upscale the sweet potato puree for bakery applications in East Africa, as part
of instilling beta-carotene into food items.
Papain
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