MEA Smokeless Tobacco Market by Competitor Analysis, Regional Portfolio, and Forecast 2030
MEA Smokeless Tobacco Market Overview
The MEA smokeless tobacco market is
anticipated to reach USD 980 Mn at a CAGR of 3.80% by the end of the forecast
period of 2023-2030.
The use of tobacco is indigenous to African
countries, where it is believed that chewing tobacco is less harmful or totally
harmless as compared to smoking tobacco. Moreover, it is also a notion among
consumers that chewing tobacco can help to prevent oral diseases. In addition,
smokeless tobacco is highly affordable, which makes them popular even among
women in Africa. Smokeless tobacco is cheap and is available in various flavors
and forms, which attracts consumers. In addition, high taxes imposed on
cigarettes to curb smoking have affected the MEA
smokeless tobacco market positively. Even though smokeless tobacco
represents a smaller share of the overall tobacco industry in the Middle East
& Africa, the market is likely to find growth opportunities in the rural
parts of Africa, where they are consumed as part of tradition.
In contrast, the situation is the Middle
East is different. In countries such as Arab, smoking is highly preferred over
chewing of tobacco. Meanwhile, cigarette companies are increasingly turning to
smokeless tobacco business to revive from the damage caused by the current
prevalent smoking malaise among consumers, which is anticipated to boost the
growth of the market in the coming years.
Competitive Landscape
Swedish Match AB., British American Tobacco
PLC/RJ Reynolds Tobacco Company, Japan Tobacco, Inc., and Philip Morris
International, Inc. are the MEA
smokeless tobacco key market players.
Segmentation
The MEA smokeless tobacco market has been
segmented based on type, form and route of consumption.
By type, the MEA smokeless tobacco market
has been segmented into chewing tobacco, dipping tobacco, and dissolvable
tobacco. The majority of the market share is captured by the dipping tobacco
segment and is expected to expand at a CAGR of 4.02% over the forecast period.
The dipping tobacco segment has been further segmented into moist snuff, dry
snuff, and snus.
By form, the MEA smokeless tobacco market
has been segmented into moist and dry. The moist segment is dominating the
market and accounts for 59.27% share of the market. The moist form of smokeless
tobacco is gaining immense popularity in the region and changing consumer
preferences pertaining to cigarettes can be credited for the growth of the
segment.
By route of consumption, the MEA smokeless
tobacco market has been segmented into oral and nasal. The oral segment is
dominating the market with almost 60% share of the global market. Oral smokeless
tobacco is aligned with the advantage of convenience and can be easily used for
daily consumption. Moreover, moist snuff is generally consumed through the oral
route, which is boosting the growth of the segment. The nasal segment is
anticipated to capture a CAGR of 3.20% over the forecast period.
Regional Analysis
The MEA smokeless tobacco market has been
segmented into the Middle East and Africa.
Africa accounts for the lion's share of the
market that is almost 60%. The consumption of smokeless tobacco is highly
popular, especially in regions such as Madagascar, Sudan, DR Congo, Algeria,
South Africa, and Rest of Africa, which drive the sales of the product. In
addition, smokeless tobacco is also popular among women in the region, who
generate additional demand within the market. Sudan is leading the Africa
smokeless tobacco market, where the preconceived notion that smokeless tobacco
is harmless is boosting demand within the market.
The Middle East smokeless tobacco market
consists of Saudi Arabia, Iraq, Yemen and Rest of the Middle East. The market
is likely to exhibit moderate growth as the regular cigarettes and hookah are
the predominant trend in the region.
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