Herbal Toothpaste Key Market Players by Regional Growth, and Forecast to 2032
Herbal Toothpaste Market Overview
The trends suggest that the global herbal toothpaste market
size was valued at USD 5.67 billion in 2030. The gradual shift in consumer
taste from chemical to herbal and natural products is key to driving the
market. Companies including Dabur and Patanjali Ayurved have been driving the
herbal and natural product market owing to the growing demand for natural-based
ingredient products.
The global herbal
toothpaste market outlook highlights the shifting consumer preference from
chemical to natural oral care products owing to growing awareness related to
the harmful effects of artificial ingredients on health. The market is popular
for using natural products that are made of aloe vera, soda, myrrh, eucalyptus
oil, plant extracts, and essential oils and are free from toxic ingredients
such as parabens, fluorides, and artificial sweeteners. Owing to growing
awareness of personal health and oral hygiene, the global demand for such
natural products is expected to increase in the foreseeable future.
The rising demand for oral care and hygiene maintenance will
boost global product demand. Consumer preferences fuel the demand for
multifunctional toothpaste as these products help remineralize teeth.
Furthermore, the inclination toward adopting tobacco products that have
detrimental effects on a person's oral health has increased the demand for
convenient and easy-to-use oral care products. It will, in turn, drive the
herbal toothpaste market size over the forecast period.
Key Players
The herbal toothpaste key market players are as
follows:
● Patanjali
Ayurved
● Dabur
India Limited
Some of the other players operating in the global market are
as follows:
● VICCO
LABORATORIES
● Procter
& Gamble
● Colgate-Palmolive
Company (India) Limited
● Amorepacific
● Amway
● GlaxoSmithKline
plc
● Himalaya
Wellness
Market Segmentation
The herbal toothpaste market has been segmented based
on the following to meet the rising needs of the global target audience.
● Distribution
Channel Outlook
● General
Store
● Hypermarket
& Supermarket
● Pharmacy
Store
● Online
Retail
● Others
● Regional
Outlook
● Americas
● EMAIL
● Nigeria
● Asia
Pacific
● China
● India
● Thailand
● South
Korea
Regional Analysis
The herbal
toothpaste market in Asia Pacific region held a leading share
of 90.0% in 2030. With changing consumer preferences and lifestyles, followed
by the rise of other factors, the demand for natural products is expected to
increase in the upcoming years. The main factor driving the global demand for
natural products in the region is massive promotional and awareness campaigns
by leading players, including Patanjali, Dabur, and others like the Himalayas.
The awareness campaigns highlight chemical-based products' side effects and
long-term effects on human health. Global consumers are increasingly shifting
their preference towards chemical-free products, which, in turn, is fueling the
demand for herbal products, including toothpaste.
Industry News
● Patanjali
Ayurved is expected to launch new variants within the Dant Kanti brand,
including fresh active gel, aloe Vera, and red toothpaste, which is expected to
positively impact the herbal toothpaste market insights from 2019 to
2025. In addition, HUL expanded Ayurvedic personal care products, including
toothpaste, under the Ayush umbrella. Companies are using various herbal
ingredients, including neem, clove, mint, ginger, and mulethi, known for their
good taste and health benefits. Amway launched herbal toothpaste under the
Glister brand to make its way into the herbal product market, containing neem,
clove, and mint.
● In 2017,
Dabur India Limited had launched many products, including gel toothpaste under
the Dabur Red umbrella, which they claim to be India's first Ayurvedic gel
product in this segment.
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